Retailers Identify ______________ Using a Variety of Characteristics Such as Geographic

question 49

Multiple Choice

Retailers identify ______________ using a variety of characteristics such as geographic location, demographics, lifestyle, product benefits, or buying situation.

• A) Customer communities
• B) Retail target markets
• C) Market makers
• D) A & C
• E) A, B & C

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Definitions:

Limited-Service

Describes businesses or offerings that provide a narrower range of services compared to full-service counterparts, often at a reduced cost.

Self-Service

A business model or service delivery mechanism where customers perform tasks without the direct aid of staff, typically to save time or resources.

Limited-Service

Refers to businesses or establishments that offer a more narrow range of services compared to full-service counterparts, often to achieve efficiency or cater to specific market segments.

Full-Service

Full-service refers to a type of company or business that offers a complete range of services to its customers, covering all their needs in a specific area.