______________ Reinforce the Benefits of Purchasing at the Retailer and Reward

question 45

Multiple Choice

______________ reinforce the benefits of purchasing at the retailer and reward consumers for being loyal.

• A) Market makers
• B) Customer communities
• C) Loyalty programs
• D) A & B
• E) A & C

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Definitions:

Freud's Theory

A set of psychoanalytic theories developed by Sigmund Freud, emphasizing unconscious motivations, childhood experiences, and the structure of the psyche in personality development.

Sexually Frustrated

The feeling of dissatisfaction from the lack of fulfilling sexual activity.

Dreams

Sequences of thoughts, images, and sensations occurring in a person's mind during sleep, often reflecting unconscious desires or fears.

Collective Unconscious

A theory developed by Carl Jung, suggesting that all human beings share a universal set of memories and ideas inherited from our ancestral past.