Examlex
Holly has just graduated and would like to open a retail store.She is currently trying to determine whether or not she should open an actual retail store or do something with non-store retailing.Explain to Holly the advantages of non-store retailing.
Nationally Branded
Products or services that are marketed under a manufacturer's brand name and widely recognized across a country.
Price Premium
An additional amount that consumers are willing to pay for a product or service perceived to have a higher value compared to its competitors.
Customary Price
The price that consumers expect to pay for a particular product or service, based on their past buying experiences or the norm in a market.
Prestige Price
A pricing strategy where prices are set higher than average to create a perception of the product being exclusive or of superior quality.
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