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Explain the Concept of Media Richness

question 49

Essay

Explain the concept of media richness.What are the two conditions required for a communication channel to be considered high in media richness?


Definitions:

Net Present Value

A method used in capital budgeting to analyze the profitability of an investment or project, calculating the difference between the present value of cash inflows and outflows over a period of time.

Pretax Return

The earnings generated by an investment or business before taxes have been deducted.

Investment Projects

Initiatives undertaken by businesses or individuals to invest capital with the expectation of generating financial returns over time.

Catering Business

A service-based industry that provides food preparation, cooking, and presentation services for events and gatherings.

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