A Consumer Products Company Wants More Creativity in Its Research

question 93

Essay

A consumer products company wants more creativity in its research and development operations.The company has spent large amounts of money on creativity training sessions that have helped somewhat, but the VP of research and development believes that the fundamental conditions must be altered to foster more creativity.Describe three conditions (other than training) that this organization should establish to increase the level of creativity in its research and development operations.Briefly explain how each condition might improve creativity.

---

Definitions:

Word Fluency

The ability to rapidly generate words that meet specified criteria, such as beginning with a certain letter or fitting into a category, which is often used to assess language and cognitive function.

College Admission Exam

Standardized tests that measure a high school student's readiness for college and are used by colleges as part of the admissions process.

SAT

A standardized test widely used for college admissions in the United States, assessing reading, writing, and mathematics.