Eastern University Performs a Daily Computer Search Through Newspaper Articles

question 59

Multiple Choice

Eastern University performs a daily computer search through newspaper articles to identify any articles about the university or its faculty members.University administrators use this information to receive feedback about how the public reacts to university activities.In knowledge management, searching for newspaper articles and other external writing about the organization is mainly a form of:

• A)knowledge acquisition.
• B)grafting.
• C)organizational unlearning.
• D)knowledge sharing.
• E)documentation.

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Definitions:

Standardization

The process of making products, processes, or services uniform to ensure consistency and quality.

Direct Selling

A marketing strategy where products are sold directly to consumers, bypassing traditional retail channels, usually through personal sales in a non-retail setting.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically encapsulated by the 4Ps: product, price, place, and promotion.