A Nonprogrammed Decision Is

question 11

Multiple Choice

A nonprogrammed decision is:

• A)any routine situation where the company has a ready-made solution.
• B)any decision that does not relate directly to the employee's job description.
• C)any nonroutine situation in which employees much search for alternative solutions.
• D)any decision that is clearly within the employee's job description.
• E)any decision that affects the employee's performance.

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Definitions:

Market Share

Percentage of a market accounted for by a specific entity.

Mass Marketing

A marketing strategy that aims to appeal to a wide audience by using mass media and other broad communication techniques to promote products or services.

Value Proposition

A business or marketing statement that summarizes why a consumer should buy a product or use a service.

Customer Needs

The essential requirements and desires that consumers want to satisfy with a product or service.