Examlex
______ and ______ are typically organizational-level rewards.
Market Segment
A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.
Marketing Strategy
A comprehensive plan formulated to achieve marketing objectives, including target markets, positioning, and marketing mix decisions.
Multi-segment
A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.
Segment Descriptors
Attributes or characteristics used to define and differentiate subsets of a market or population.
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