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According to the MARS model, ability is the most important force influencing individual behaviour and results.
Perfectly Competitive
Describes a market structure where all firms sell identical products, there are many buyers and sellers, and no single entity can influence the market price.
Industry Experience
Refers to the practical knowledge and insight gained through direct involvement and work within a specific industry.
Normal Returns
The minimum profit necessary for a company to remain competitive in the market, essentially covering opportunity costs.
Perfectly Elastic
Describes a situation in demand or supply where the quantity demanded or supplied changes infinitely in response to any change in price.
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