You Have Just Been Hired as a Brand Manager of Toothpaste

question 144

Essay

You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren't under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively.

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Definitions:

Sensorimotor Stage

The first stage in Piaget's theory of cognitive development, where infants learn through interacting with the environment using their senses and motor actions.

Piaget

Refers to Swiss psychologist Jean Piaget, known for his pioneering work in the study of cognitive development in children.

Television Viewing

The act of watching content on a television set.

Language Development

The process by which children come to understand and communicate language during early childhood.