A Study Published by the Harvard Business Review in January,2000

question 9

Multiple Choice

A study published by the Harvard Business Review in January,2000 found that intellectual property represents approximately ________ of an average firm's value.

• A) 40%
• B) 50%
• C) 60%
• D) 70%

---

Definitions:

Ethnic Composition

The makeup or distribution of various ethnic groups within a community, region, or country.

Marketspace

A digital or virtual environment where buying and selling activities occur, facilitated by information technology.

Electronic Commerce

Conducting transactions involving the exchange of goods and services or the movement of funds and data, chiefly over an electronic network like the internet.

Generational Cohorts

Groups of people divided by birth years, who experience similar societal events, technological changes, and cultural shifts, influencing their attitudes, behaviors, and consumer habits.