How Is It Possible for Two Different Parties to Have

question 57

Essay

How is it possible for two different parties to have simultaneous rights to use the same trademark?

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Definitions:

Vertical Integration

A growth strategy to expand by acquiring upstream suppliers or downstream distributors.

Suppliers

Businesses or individuals that provide goods or services to another entity under terms specified in a contract.

Forward Vertical Integration

A business strategy where a company expands its operations by acquiring or establishing control over subsequent stages in its production or distribution process.

Hypercompetition

describes a business environment characterized by intense and rapid competitive moves, where advantages are quickly eroded due to constant disruptive changes.