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Why Does the Xerox Corporation Take Out Full Page Ads

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Why does the Xerox Corporation take out full page ads in national publications stressing that it is improper to use the word Xeroxing when referring to making a photocopy?


Definitions:

Alleviate Poverty

Efforts and policies designed to reduce or eliminate poverty in a population.

Socioeconomic Group

A socioeconomic group is a segment of society classified according to a combination of factors such as income, occupation, and education, which typically influences people’s lifestyle, behavior, and attitudes.

Informal Economy

Economic activities that occur outside of government regulation or taxation systems.

Benefit Corporation (B-Corp)

A legal entity explicitly organized with an additional focus beyond making money.

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