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Sally has just purchased a home and wants to have an in ground pool installed.She calls,Cool Pools,the company that put in her neighbor's pools.When they come out they do some soil tests that are standard for the industry and get the same results that they got when the other pools were put in so they give her a price quote of $16,000.When they begin excavating,they discover solid rock four feel below ground level.The neighbors had no such rock.Cool Pools stops work and informs Sally that due to the rock they will have to use explosives to remove the rock and the cost of the pool will now be $32,000.
Economic Choice
Economic choice involves making decisions on the allocation of scarce resources among competing needs or desires to maximize benefits and utility.
Competitive Behavior
Actions taken by companies aimed at gaining an advantage over their rivals in the market, often through price adjustments, product innovations, and marketing strategies.
Marginal Cost
The added cost of producing one additional unit of a product or service.
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