A Major Criticism of Standard Rating Scales Is

question 83

Multiple Choice

A major criticism of standard rating scales is:

• A) raters have different definitions of scale levels.
• B) employees don't understand standard scales.
• C) they are costly to develop.
• D) they encourage halo and horns errors.

---

Definitions:

Potential Market

The entire market universe that could potentially buy a product or service, considering all possible customers who fall within a segment.

Prototype

An early sample, model, or release of a product built to test a concept or process, serving as a thing to be replicated or learned from.