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Which of the following theories is least relevant to merit pay?
Different Sources
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Hype
An intense promotional or advertising campaign designed to create excitement or interest in a product, service, or concept.
Buzz
Informal communication that generates excitement, anticipation, or speculation about a product, service, or concept.
Comparative Ads
Advertising strategies where a brand directly compares its product or service to a competitor's offerings to highlight its superiority.
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