Examlex
Which of the following is not one of the eight key principles of total quality management?
Social Marketing
The application of marketing principles to a social issue to bring about attitudinal and behavioral change among the general public or a specific population segment.
Self-actualization
The actualization of one's abilities and potential, seen as an innate motivation or requirement in every person.
Brand-loyal
Refers to consumers who consistently purchase the same brand over alternatives due to preference, satisfaction, or perceived value.
Price-sensitive
Describes consumers or markets that are highly responsive to changes in prices, where demand significantly fluctuates with price adjustments.
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