When Purchasers Find That Suppliers' Capabilities Are Not High Enough

question 13

True/False

When purchasers find that suppliers' capabilities are not high enough to meet current or future expectations, those suppliers should always be eliminated from the supply base.

---

Definitions:

Need-satisfaction Format

A sales approach focusing on identifying and meeting the needs, wants, or challenges of customers as a priority.

Marketing Concept

A philosophy that firms should analyze the needs of their customers and make decisions to satisfy those needs, better than the competition.

Suggestive Selling

A sales technique where the seller proposes additional products or services to the customer, potentially enhancing their purchase experience.

Consultative Selling

A sales approach where the seller acts as an advisor, focusing on the customer's needs and providing solutions to meet those needs.