Sally and Martha Are Tax Accountant Partners Operating a Tax

question 100

Essay

Sally and Martha are tax accountant partners operating a tax firm in San Diego.Every year, they attend the Tax Planning Forum in Las Vegas featuring nationally renowned tax experts.The Forum lasts for 2 days.One evening Sally and Martha attend a show and another evening they lose $10 gambling on the nickel slot machines.Their expenses are as follows: $$\begin{array} { l r } \text { Airfare } & \$ 400 \\\text { Hotels } & 300 \\\text { Meals } & 180 \\\text { Forum registration } & 1,000 \\\text { Tickets to show } & 100 \\\text { Gambling loss } & 10 \\&\underline{ \$ 1,990}\end{array}$$ Calculate the firm's deduction for attending this event.

---

Definitions:

Target Market

A specific group of potential consumers at whom a company aims its products and services, identified through variables such as demographics, behaviors, and needs.

Micromarketing

Marketing efforts focused on a narrowly defined audience segment, offering highly personalized products or communication to meet unique needs.

STP Strategy

A marketing approach that involves Segmentation (identifying distinct groups within a market), Targeting (selecting which segments to serve), and Positioning (establishing an appealing market position).

Micromarketing Strategy

A marketing strategy that targets a small segment or niche market with highly tailored and specific products or services.