Examlex
As viewed from space above the North Pole, Earth rotates clockwise.
Test Marketing
The process of launching a new product or service in a limited market area to evaluate its potential before a wider release.
Simulated Test Markets
A marketing technique where consumer reaction to a product is tested in a simulated environment prior to its actual launch.
Standard Test Markets
Controlled market areas where new products or marketing campaigns are tested before a nationwide or international launch.
Cannibalization
A business phenomenon where a company’s new product eats into the sales of its existing products.
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