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Water containing large amounts of Mg2+ and Ca2+ions is said to be hard because it is hard to make soap lather in the water.
Emotional Appeal
Emotional appeal is a persuasive technique that attempts to generate an emotional response, rather than a rational argument, to influence an audience's attitudes or actions.
Psychological Reactance
A reaction against perceived attempts to limit one's freedom or autonomy, often resulting in a desire to regain that freedom.
Psychological Description
Description of a product or service in terms of audience benefits.
Factual Appeal
A persuasive strategy that uses facts, statistics, and objective information to influence the audience's opinion.
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