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Serological tests should have low sensitivity and specificity.
Outdoor Advertising
Advertising that reaches consumers while they are outside their homes, including billboards, transit posters, and digital signage.
Repeated Exposure
A marketing strategy that involves presenting a product, service, or brand to the target audience multiple times to increase familiarity and favorability.
Low Cost
Describes products, services, or strategies that are designed to minimize expenses and financial outlay.
Sales Promotion
A marketing strategy involving the short-term incentivization of buyers to purchase products or services, typically through discounts, coupons, contests, or free samples.
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