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The lactose repressor
Participatory Advertising
Advertising strategies that involve the audience in the creation or promotion of the marketing message, fostering engagement.
Brand Engagement
The process of building a relationship between a brand and its consumers through interactive and engaging marketing strategies to foster loyalty.
Friendvertising
Friendvertising is a marketing strategy that leverages online social connections and friend networks to promote products, services, or content, tapping into the trust and influence existing within these networks.
Shared Content
Information, such as text, images, videos, or links, that is distributed and made accessible to others on digital platforms.
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