Examlex
Herpes keratitis is an infection of the eye.
Advertising Schedule
The specification of the timing and duration of advertising.
Base Level
The standard or minimum level of performance, quality, or activity expected in a particular situation or for a specific metric.
Posttesting
The evaluation of an IMC campaign’s impact after it has been implemented.
Coupon Redemption Rate
The percentage of issued coupons that are used by consumers to make a purchase, indicating the effectiveness of coupon campaigns.
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