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An apoenzyme:
IMC Program
Integrated Marketing Communications program, a strategic approach to planning and executing all aspects of marketing communication consistently across multiple platforms.
Set the Budget
The process of determining the amount of money allocated for a specific purpose or project over a set period.
Pretest
The trial of a questionnaire, ad campaign, or another marketing tool on a small sample before its full-scale launch to identify potential issues.
Advertising Firms
Businesses specialized in creating, planning, and managing advertising campaigns for their clients, often providing additional services like market research and brand consulting.
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