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BMW Has Introduced a Program of Covered Scheduled Maintenance for Its

question 27

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BMW has introduced a program of covered scheduled maintenance for its cars.That is,when you bring in your vehicle for maintenance at a BMW dealership,BMW will cover the costs of everything (except for worn-out tires) .This practice specifically targets which stage of the product life cycle?


Definitions:

Uniqueness

The quality of being one of a kind or without an exact equivalent.

Advertising

The activity or practice of creating and disseminating messages designed to promote products, services, or ideas to a target audience.

Savvy Consumerism

The behavior of consumers who are knowledgeable, informed, and judicious about their purchasing decisions, often focusing on value, quality, and impact.

Ethical Branding

Ethical branding is the practice of promoting and positioning a brand or product as ethically responsible, highlighting commitments to social justice, environmental sustainability, or fair trade practices.

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