Examlex
Which of the following statements that might be made by a business executive best expresses the overall philosophy of Total Quality Management?
Household Insecticide
Chemical substances used within homes to kill or repel insects.
Publicity Tools
Methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements (PSAs).
Nonpersonal Presentation
The presentation of products or services through mass media channels, such as advertising, where direct interaction with the consumer is not involved.
Direct Cost
Expenses that can be directly traced to the production of a specific good or service, such as raw materials and labor.
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