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LBC Corporation makes and sells a product called Product WZ. Each unit of Product WZ requires 3.5 hours of direct labor at the rate of $14.50 per direct labor-hour. Management would like you to prepare a Direct Labor Budget for June.
-The budgeted direct labor cost per unit of Product WZ would be:
Evaluative Criteria
The various dimensions, standards, or attributes that consumers consider when judging the merits of competing options.
Consideration Set
A group of brands or products that a consumer views as viable options to fulfill a specific need or desire.
Subjective Attributes
Qualitative features or characteristics of a product or service that are based on personal opinions, tastes, and preferences.
Objective Attributes
The tangible and measurable features of a product, such as quality, price, and size, which can be directly compared across products.
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