Thornbrough Corporation Produces and Sells a Single Product with the Following

question 104

Multiple Choice

Thornbrough Corporation produces and sells a single product with the following characteristics:
The company is currently selling 7,000 units per month. Fixed expenses are $901,000 per month. Consider each of the following questions independently.
-This question is to be considered independently of all other questions relating to Thornbrough Corporation.Refer to the original data when answering this question. The marketing manager believes that a $28,000 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales.What should be the overall effect on the company's monthly net operating income of this change?

• A) decrease of $28,000
• B) increase of $33,440
• C) increase of $5,440
• D) decrease of $5,440

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Definitions:

Human Resources Management

Programs, practices, and systems to acquire, develop, motivate, and retain employees in organizations.

Attitudes and Behaviours

Represents the feelings, beliefs, and actions of individuals towards objects, ideas, or people.

Management Approach

A management approach is a specific way of planning, organizing, leading, and controlling organizational activities to effectively and efficiently reach objectives.

Organizational Behaviour

The study of how individuals and groups interact within organizations and how these interactions affect performance, motivation, job satisfaction, and leadership.