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What is the null hypothesis?
Automated Reputation Analysis
The use of technology tools and algorithms to monitor and evaluate the perception of an entity's reputation online.
Predetermined
Established or decided in advance, often before relevant activities or events take place.
Public Relations Plan
A strategic document outlining the tactics used to manage the public perception of an individual or organization.
Evaluate The Source
The act of critically assessing the origin of information to determine its credibility, reliability, and relevance.
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