Given: ì = 3

question 119

Multiple Choice

Given: ì = 3.5,ó = 2.09.Calculate ó for sample size of 16.

• A)7.656
• B).131
• C).5225
• D).539

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Definitions:

External Search

External search involves seeking product information from sources outside the individual, such as friends, family, advertisements, or consumer reviews, especially when making purchasing decisions.

Wrong Purchase Decision

An incorrect decision made by consumers when buying a product or service, usually leading to regret or dissatisfaction.

Past Experience

Refers to the knowledge or skills gained from previous involvement or exposure to events.

Cognitive Search

The process by which individuals use their mental capabilities to actively seek out and process information relevant to their needs or inquiries.