A Marketing Researcher at a Computer Company Did a Study

question 34

Multiple Choice

A marketing researcher at a computer company did a study examining user satisfaction with two operating systems.A total of 300 users were surveyed on the type of operating system used and their satisfaction with it.Use the following data set to answer questions 6-14:
What is the probability that a person uses system 10?

• A).813
• B).187
• C).740
• D).260

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Definitions:

Price Skimming

A pricing strategy where a high initial price is set for a new product, gradually lowered over time as the market saturates.

Reference Prices

The prices that consumers consider reasonable and fair for a product.

Break-Even Point

The point at which the costs of producing a product equal the revenue made from selling the product.

Variable Costs

Costs that vary depending on the number of units produced or sold.