How Does Advertising Signal to Consumers That the Product Is

question 196

Multiple Choice

How does advertising signal to consumers that the product is a good one?

• A)By seeing famous people using the product, consumers infer that they too can be famous.
• B)By being willing to spend money on advertising, firms let consumers know the product is likely a good one since firms would not likely advertise a poor product.
• C)By making consumers laugh during commercials, firms are associating positive experiences with the product.
• D)Without allowing consumers to actually use the product, it is not possible for firms to signal to consumers the product's quality.

Recognize the importance of cohesion and group attractiveness in team dynamics.

Identify the advantages of cross-functional teams over traditional functional departments.

Analyze factors that enhance or diminish group attractiveness and cohesiveness.

Grasp the core elements of trust within an organization and how it can be fostered.

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Definitions:

Theory of Reasoned Action

A theory that predicts an individual's intention to engage in a behavior at a specific time and place, based on the attitude toward the behavior and subjective norms.

Predicting Behaviour

The process of forecasting individuals' actions based on factors such as past behavior, psychological tendencies, or situational variables.

Original Fishbein Model

An attitude model suggesting that an individual's attitude towards an object is a function of their beliefs about and evaluation of several of its attributes.

Descriptive Norm

Norms that convey information about what is commonly done in specific situations.