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By Not Taking into Account the Possibility of Consumer Substitution,the

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By not taking into account the possibility of consumer substitution,the CPI


Definitions:

Brand Loyalty

Brand loyalty refers to the tendency of consumers to continuously buy the same brand's products or services over alternatives, often due to satisfaction, convenience, or a perceived unique value.

Chevy Vehicles

A range of automobiles manufactured by Chevrolet, an American automobile division of the General Motors Company, known for their durability, performance, and American heritage.

Brand Marks

The elements of a brand, not expressed in words, that a consumer instantly recognizes, such as a symbol, color, or design.

Symbols

Visual, verbal, or written signs or objects that represent ideas, concepts, or other abstractions.

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