Examlex
Between the data lag and the legislative lag falls the __________ lag.
Buyer Persona
A semi-fictional character created to represent the ideal customer based on market research and real data about existing customers.
Ideal Customer
A representation of the perfect customer for a product or service, based on their characteristics, behaviors, and preferences.
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
Social Technographics Model
A classification approach that segments consumers based on how they use social technologies, from creators to spectators.
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