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In a linear prediction rule using a standardized regression coefficient,
Positioning Strategies
Techniques used by companies to place their products or services in the mind of the consumers relative to competitors' offerings.
Value Proposition
A statement that clearly articulates why a customer should prefer and buy one product over another, highlighting the distinct value it offers.
A social media platform designed for professional networking and career development.
Communications Capabilities
The range of methods and techniques a company can use to effectively convey messages to its target audience.
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