An Advertising Firm Wanting to Target People with Strong Desires

question 32

Essay

An advertising firm wanting to target people with strong desires for success conducted a study to see if such people differed in the types of television shows they watched.Randomly selected participants recorded the shows they watched for a week,then their desire for success was assessed,and finally they were divided into two groups.Low Success seekers watched 8 comedies,15 romances,6 documentaries,13 dramas,and 3 news shows.High Success seekers watched 3 comedies,3 romances,9 documentaries,7 dramas,and 8 news shows.Using the .05 significance level,is the distribution of type of shows watched different for participants having high and low desires for success?
a.Use the five steps of hypothesis testing.
b.Sketch the chi-square distribution.Be sure your sketch gives a rough indication of its shape and shows the cutoff score and the sample's score.
c.Explain the logic of what you have done to a person who is familiar with the logic and steps of hypothesis testing for the t test and analysis of variance,but who knows nothing about chi-square tests.Be sure your explanation includes the logic of figuring the chi-square statistic,determining the degrees of freedom,describing the shape of the chi-square distribution,and using the chi-square table.
d.Figure a measure of effect size and indicate whether it is small,medium,or large.

Recognize the impact of transportation decisions on the supply chain's efficiency and structure.

Understand warehousing methodologies and their effects on supply chain performance.

Grasp the implications of capacity decisions on facility efficiency and supply chain flexibility.

Understand the structure and function of sensory receptors in the human body.

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Definitions:

Type A Characteristics

Personality traits including competitiveness, impatience, and a sense of urgency, often linked to stress and heart disease.

Hyperarousal

A condition of increased psychological and physiological tension marked by such effects as reduced pain tolerance, anxiety, and exaggerated startle reflex.

Competitiveness

The characteristic of being eager to be more successful than others, often measured in terms of winning or outperforming rivals in an activity or market.

Hostility

A state of opposition or antagonism, often manifesting in aggression or resentment towards others.