An Advertising Firm Wanting to Target People with Strong Desires

question 32

Essay

An advertising firm wanting to target people with strong desires for success conducted a study to see if such people differed in the types of television shows they watched.Randomly selected participants recorded the shows they watched for a week,then their desire for success was assessed,and finally they were divided into two groups.Low Success seekers watched 8 comedies,15 romances,6 documentaries,13 dramas,and 3 news shows.High Success seekers watched 3 comedies,3 romances,9 documentaries,7 dramas,and 8 news shows.Using the .05 significance level,is the distribution of type of shows watched different for participants having high and low desires for success?
a.Use the five steps of hypothesis testing.
b.Sketch the chi-square distribution.Be sure your sketch gives a rough indication of its shape and shows the cutoff score and the sample's score.
c.Explain the logic of what you have done to a person who is familiar with the logic and steps of hypothesis testing for the t test and analysis of variance,but who knows nothing about chi-square tests.Be sure your explanation includes the logic of figuring the chi-square statistic,determining the degrees of freedom,describing the shape of the chi-square distribution,and using the chi-square table.
d.Figure a measure of effect size and indicate whether it is small,medium,or large.

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Definitions:

Full Capacity

Full capacity refers to the maximum level of output that a company can sustain over a period, utilizing all available resources efficiently.

External Financing Needed

The amount of funding a company must seek from outside sources to finance its planned activities when internal cash flow is insufficient.

Profit Margin

This financial ratio measures the amount of net income earned with each dollar of sales by comparing net income to net sales.

Full-capacity Sales

The maximum sales level a company can achieve with its current operational assets without additional investment.