When a Marketing Manager Surveys a Few of the Customers

question 29

Multiple Choice

When a marketing manager surveys a few of the customers for the purpose of drawing a conclusion about the entire list of customers, she is applying:

• A) inferential statistics.
• B) descriptive statistics.
• C) quantitative models.
• D) numerical measures.

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Definitions:

Groupthink

A psychological phenomenon that occurs within a group of people, in which the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Deindividuation

A psychological state characterized by reduced self-awareness and decreased personal responsibility in group settings, which can lead to uninhibited and sometimes antisocial behavior.

Dispositional Attribution

The tendency to explain someone's behavior based on internal factors, such as personality traits, rather than external circumstances.

Situational Attribution

The process of interpreting someone's behavior as being caused by the situation or environment they are in, rather than their personal disposition.