An Advertising Company Has Developed a New Ad for One

question 75

Multiple Choice

An advertising company has developed a new ad for one of the national car manufacturing companies.The ad agency is interested in testing whether the proportion of favorable responses to the ad is the same between male adults versus female adults.It plans on conducting the test using an alpha level equal to 0.05.A sample of 100 adults of each gender will be used in the study.Each person will be asked to view the ad and indicate whether they find the ad to be "pleasing" or not.Given this,what is the appropriate null hypothesis?

• A) : =
• B) : ≠
• C) : =
• D) : =

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Definitions:

Avoidance Behaviors

Actions taken to prevent or avoid a perceived unpleasant or harmful event or outcome.

Punishment

The imposition of a penalty or negative consequence following undesirable behavior, aimed at reducing or eliminating that behavior.

Punishment Contrast

A phenomenon whereby a behavior that is suppressed through punishment in one situation increases in another situation in which punishment was not administered.

Suppression

A method or action taken to stop or reduce an undesired behavior or activity, often through the use of negative consequences or removal of positive reinforcement.