An Advertising Company Has Developed a New Ad for One

question 49

Multiple Choice

An advertising company has developed a new ad for one of the national car manufacturing companies. The ad agency is interested in testing whether the proportion of favorable response to the ad is the same between male adults versus female adults. It plans on conducting the test using an alpha level equal to 0.05. A sample of 100 adults of each gender will be used in the study. Each person will be asked to view the ad and indicate whether they find the ad to be "pleasing" or not. Given this information, what is the critical value?

• A) z = 1.645
• B) t = 1.96
• C) z = 1.96
• D) Can't be determined without knowing the results of the sample.

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Definitions:

Carboxylic Acid

Organic compounds characterized by having a carboxyl group (-COOH), involved in a wide range of reactions and found in many biological molecules.

Amide

Organic compounds characterized by a carbonyl group linked to a nitrogen atom, commonly found in proteins and synthetic polymers.

Major Organic Product

The foremost substance formed with the maximum yield in any organic chemical reaction.

Phenylacetic Acid

An organic compound made up of a phenyl group attached to an acetic acid moiety.