An Advertising Company Has Developed a New Ad for One

question 117

Multiple Choice

An advertising company has developed a new ad for one of the national car manufacturing companies. The ad agency is interested in testing whether the proportion of favorable response to the ad is the same between male adults versus female adults. It plans on conducting the test using an alpha level equal to 0.05. A sample of 100 adults of each gender will be used in the study. Each person will be asked to view the ad and indicate whether they find the ad to be "pleasing" or not. The samples resulted in 57 males that liked the ad and 47 females that liked the ad. Based on this information, what is the value of the test statistic?

• A) z = 1.645
• B) z = 1.42
• C) t = 2.234
• D) z = 1.024

Comprehend the construction and interpretation of both demand and supply curves.

Recognize the effects of income changes on consumer behavior and demand for different types of goods (normal and inferior goods).

Identify and differentiate between substitute goods and complementary goods.

Analyze how external factors like price changes in related goods and income affect the demand for a product.

---

Definitions:

Wants

Desires or wishes that people have for goods and services that can provide satisfaction or utility.

Personal Experience

Individual perception or encounter derived from one's own life events.

Marketing

The process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services.

Needs

Fundamental requirements that motivate consumer behaviors and influence their purchasing decisions.