Many Companies Use Well-Known Celebrities as Spokespeople in Their TV

question 57

Multiple Choice

Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. Referring to these sample data,which test would be used to properly analyze the data in this experiment?

• A) test for independence in a two-way contingency table
• B) test for equal proportions in a one-way table
• C)ANOVA F-test for main treatment effect
• D) goodness-of-fit test

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Definitions:

Methane Gas

A potent greenhouse gas with a simple chemical formula CH4, commonly produced by the decomposition of organic materials and digestive processes of animals.

Sulfur Emissions

The release of sulfur compounds into the atmosphere, primarily from the burning of fossil fuels, which can cause environmental damage.

Coase Theorem

The proposition that even in the presence of externalities an economy can always reach an efficient solution as long as transaction costs are sufficiently low.

Transaction Costs

Expenses incurred when buying or selling goods and services, beyond the price of the goods themselves.