Many Companies Use Well-Known Celebrities as Spokespeople in Their TV

question 37

Multiple Choice

Many companies use well-known celebrities as spokespeople in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. Referring to these sample data,if the appropriate null hypothesis is tested using a significance level equal to .05,which of the following conclusions should be reached?

• A)There is a relationship between gender of the celebrity and product identification.
• B)There is no relationship between gender of the celebrity and product identification.
• C)The mean number of products identified for males is different than the mean number for females.
• D)Females have higher brand awareness than males.

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