Examlex
By the early 1950s,Japanese products began to exceed those of the U.S.in terms of quality.
Quality
A measure of excellence or a state of being free from defects, deficiencies, and significant variations, brought about by strict and consistent adherence to measurable and verifiable standards to achieve uniformity of output that satisfies specific customer or user requirements.
Perceptual Map
Displays, in two or more dimensions, the position of products or brands in the consumer’s mind.
Ideal Points
Preferences or positions considered most favorable or desirable by an individual or group, often used in the context of marketing to tailor products or services.
Producer
An individual or enterprise responsible for creating and supplying goods or services to consumers or other businesses.
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