Refer to Figure 18

question 26

Multiple Choice

Refer to Figure 18.1.Which of the following would most likely cause a shift from AD₃ to AD₂?

• A)An increase in transfer payments because of a recession.
• B)An increase in the reserve ratio.
• C)A decrease in the discount rate.
• D)An increase in taxes.

---

Definitions:

Brand Equity

The value and strength of a brand that arises from consumer awareness, perceptions, associations, and loyalty.

Measuring

The process of determining the size, amount, or degree of something typically by using instruments or established standards.

Qualitative Research

A research methodology that seeks to understand phenomena through the collection and analysis of non-numerical data, such as interviews or observations.

Co-branding

A marketing partnership between two or more companies where their products or services are combined and marketed under joint names.