On Occasion,a Firm Will Respond to a Competitor's Move by Retaliating.For

question 50

Multiple Choice

On occasion,a firm will respond to a competitor's move by retaliating.For example,Linde Gas (an American firm producing industrial gasses) entered the French market when Air Liquide (a French company in the same industry) decided to enter the U.S.market.Such a move is considered a

• A) cost driver.
• B) competitive driver.
• C) technology driver.
• D) market driver.
• E) None of the above

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Definitions:

Economies of Scale

The cost advantage that arises with increased output of a product, resulting in a decrease in fixed and variable costs per unit.

Standardized Products

Goods or services that are uniform in quality and performance, manufactured or delivered according to set specifications to ensure consistency and interchangeability.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, commonly referred to as the 4Ps: product, price, place, and promotion.

Four P's

A marketing mix model that consists of Product, Price, Place, and Promotion, used to consider the key factors in marketing a product or service.