The Advertising Clause of a Contract Between an Exporter and an Agent/distributor

question 45

Multiple Choice

The advertising clause of a contract between an exporter and an agent/distributor spells out the obligations of both parties in the areas of

• A) advertising.
• B) trade show attendance.
• C) ownership of ideas.
• D) All of the above
• E) None of the above

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Definitions:

Influences

Forces or factors that have an effect on the behavior, opinions, or development of someone or something.

Sleeper Effect

A delayed increase in the impact of a message that occurs when an initially discounted message becomes effective, as the reason for discounting it is forgotten.

Phenomenon

An observable event or fact, especially one that is significant, unusual, or extraordinary.

Message

is a piece of information or communication conveyed from one person to another, either verbally, written, or through another medium.