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Which of the Following Substances Is NOT Correctly Matched with Its

question 47

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Which of the following substances is NOT correctly matched with its caloric value?


Definitions:

Gross Rating Points (GRPs)

A reference number used by advertisers that is obtained by multiplying reach (expressed as a percentage of the total market) by frequency.

Cost per Thousand (CPM)

A metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

Frequency

The rate at which something occurs or is repeated over a particular period of time or in a given sample.

Reach

A measure of the extent to which content, advertising, or communication is seen by an audience.

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