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The chloride shift
Marketing Mix
The combination of factors controlled by a company to influence consumers to purchase its products, traditionally identified as the 4Ps: Product, Price, Place, and Promotion.
Product Element
Components or features that make up a product, including its design, functionality, brand, and packaging, among others.
Competitive Brand
A brand that competes in the same market segment or industry, offering similar products or services.
Causal Research
A type of market research used to understand the cause and effect relationship between variables, typically to identify why something happened.
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